Mixtape shifting to free, digital model

mixtape-switch


Hey Everyone,

We’re days away from unveiling the results of our past few months’ labour: our Best of 2013 issue. However, this time it won’t be in print.

🙁

The cost of printing, as some of you may know, is extremely high. We raised enough money to print our first issue through a crowdfunder this past summer, and managed to continue bringing in revenue throughout the fall – but it just wasn’t enough. We’ve learned it takes time to build a reputation – with our readers and our advertisers – before we can keep the print business model sustainable. It was heartening to see Pitchfork announce their new print quarterly recently though: we really believe in the tangible and are making it a goal to get back to print, in one form or another.

We’ve notified all of our subscribers (at least, we’re pretty sure we did) so if you’re a subscriber reading this and thinking “Nope, didn’t get an email,” please reach out to us at mixtapehalifax@gmail.com.

We’re giving our subscribers the option of keeping their money with us to help keep us going or accepting a refund. If we don’t hear from you by the 15th we will assume you want the refund and you should expect a cheque in the mail.

In the meantime, Mixtape is switching to a free, digital-only model which will arguably be seen by many many more music fans, both internationally and at home. And keep an eye out for events we set up: like tonight, at the Carleton in Halifax. If you want to keep up to date, just send us an email at mixtapehalifax@gmail.com and ask to be put on our mailing list.

We really want to thank those of you who’ve been reading or coming out to events or just supporting us in general. We wouldn’t have been able to print without you: our customers, industry partners and of course – the artists.

We hope you keep reading and keep spreading the word while we continue to find our feet in the business world. If you’d like come say Hi at our little shindig tonight: we’re shootin’ a music video for AA Wallace Group so you know it’s gonna be a time.

We had originally planned to have the Best of 2013 issue ready for today but with the switch to digital we’ve delayed production a few more days to make sure we get things right.

If you’d like to be notified by email about upcoming events or when our next issue will be live please fill out the form below.

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